Tag Archives: coffee

Efficiency vs. Effectiveness

Effectiveness is doing the right thing. Efficiency is doing things right. Being efficient without first being effective is waste. In other words, doing the wrong thing well is wasted effort. Most experienced business people know this, and often still forget … Continue reading

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Brand preference … in stark reality

I was struck yesterday on the brand preference of Starbucks. I know there is one on every corner (except in New England where it is Dunkin Donuts on every corner). However, I was wandering around Whistler Village yesterday afternoon. It … Continue reading

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The power of brand identity

Walking in Terminal 8 at JFK I see a sign for the Juan Valdez Cafe. What else did I need to see to know what that cafe was all about. Now that is the true power of a Brand.   … Continue reading

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