Tag Archives: Coca-Cola

And Again with a Title Change for the CMO

Almost 3 years ago I wrote about the Chief Revenue Officer phenomenon. Well seems it is still in style. Coca Cola just “retired” their CMO and will be replacing him with a “Chief Revenue Officer.” Is that a euphemism for … Continue reading

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Sugar free Coca Cola?

Al Ries, co-inventor of Positioning, is an intelligent provocateur. He recently had some advice for Coca Cola about the “slam sugar” movement. In an article in Advertising Age, he recommends that Coca Cola remove all sugar from the product, drop … Continue reading

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