Tag Archives: co-branding

Building a Personal Brand

Dave Clark has clearly built a personal brand. Check out his real estate sign. No where on this sign can you discover he is a Caldwell Banker agent. He does not need their brand to support his business. He may … Continue reading

Posted in brand | Tagged , , , | Leave a comment

Co-branding

The City of San Jose has brand envy and wants to co-brand. The problem is that the co-branding would only benefit San Jose, while diluting the message. San Jose is in the heart of Silicon Valley. It is the self-proclaimed … Continue reading

Posted in brand | Tagged , , | Leave a comment