Tag Archives: CMO focus

What Makes A Good CMO or Marketing Leader?

My friend Laura Patterson conducts an annual Marketing Performance Management benchmark study. The current study represented their 15th annual study. After each study, Laura usually writes summary articles for publication on some of the interesting things they found. A recent … Continue reading

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Back to the Future Redux

In October of 2009 I posted about the revival of so-called 1-1 or personalized marketing, and my suggestion that it was not really “new.” And I don’t mean just because Peppers and Rogers published The One on One Future back … Continue reading

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