Tag Archives: Chipotle

What Does Most Admired Really Mean?

There are any number of “most admired” lists published each year. Some are bogus, others seem to be legit. However, what do they tell us? Perhaps that even professionals who “vote” in such polls can be easily fooled. Three recent … Continue reading

Posted in competitive advantage | Tagged , , , | Leave a comment

Are Your Customers Buying On Price?

“There is nothing in the world that some man cannot make a little worse and sell a little cheaper, and he who considers price only is that man’s lawful prey.” I remember first seeing this quote by John Ruskin in … Continue reading

Posted in Pricing | Tagged , , , , , , | 3 Comments

Just Because It’s Easy, Doesn’t Mean You Can’t Make A Big Deal About It

The ongoing anxiety over GMO foods is a marketing opportunity for many companies. Chipotle recently announced, with great fanfare, the end of GMOs at their restaurants. I ate at a Chipotle for the first time in a while on the … Continue reading

Posted in Advertising, Marketing, product development, promotion, retail | Tagged , , | Leave a comment