Tag Archives: Chartered Institute of Marketing

Are UK CMOs really CMOs?

According to an article in Marketing Week, a recent study by the Chartered Institute of Marketing found that only 45% of UK CMOs are guaranteed involvement in the development of new products and services. Since marketing involvement in the development … Continue reading

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What is Marketing?

Marketing is the most undefined word in business precisely because it has so many definitions, and¬†too many¬†business people and academics do not agree on the definition to use. For most people it is about the “back-end” of marketing, or the … Continue reading

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