Tag Archives: CFO

Should the CFO Run Marketing?

Since Twitter put their CFO in charge of marketing this has been a hot topic. Some said it made sense, others said no way. Part of the issue is “what is marketing?” In a post last week, I noted this is … Continue reading

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How Does This Happen? What Is Marketing?

I keep being amazed at what CEOs of large companies get conned into by their so-called “marketing departments.” (Well and smaller companies too for that matter.) There is a big “to do” going on over the fact that Twitter has … Continue reading

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