Tag Archives: celebrity endorsements

The Absurd Power of Branding … or Not

Recently Stephen Colbert took aim a what he referred to as the absurd power of branding. In truth I believe he, as others do, has mistaken celebrity with branding. His particular rant was about Kanye West’s new clothing line with … Continue reading

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Are celebrities useless?

The debate about using celebrities as a brand/product/service spokesperson has been with us for a long time. A recent Advertising Age article¬†looks at some new research … conducted by the authors. Their research suggests that the use of celebrities is … Continue reading

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