Tag Archives: Caterpillar

Brand extensions I don’t get

Being a believer in Ries and Trout’s concepts from their landmark book, Positioning the Battle for Your Mind, I’m not a big fan of most brand extensions. That being said, some make even less sense to me than others. Back … Continue reading

Posted in brand | Tagged , , , , , , , , , , , , , , | Leave a comment

Was I wrong, or just premature

I have been surprised that since January 21, the press has not put a more positive spin on the economy. (I did predict that on this blog and even noted that it had appeared to start even before the inauguration.) … Continue reading

Posted in Down economy, recession, retail | Tagged , , , , , , | 1 Comment