Tag Archives: Car rental

Avis redefined … why?

Avis hired a new CMO about a year ago. As many CMOs are apt to do, she is re-branding the company. Gone is the 50 year positioning of “We Try Harder.” When asked why, she responded, “Consumer-centric brands must always evolve in order … Continue reading

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Wow … huh?

I left the lights on overnight in my rental car last week. Not too smart. Fortunately the Marriott Hotel where I was staying had jumper cables and a shuttle van to use to jump me, so I was up and … Continue reading

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