Tag Archives: Cadillac

Is Brick & Mortar Really Dying?

Is it brick and mortar that is dying or brain-dead, non-merchants who are finally being pushed out of business? Many of my clients are forced to deal with big box retail buyers who are so focused on rebates, shipping allowances, … Continue reading

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Getting In Touch With Customers? … Or An Excuse

Cadillac recently announced they were being split off from GM as a separate business unit. Good for them. As long as they don’t follow Saturn’s fate; as a separate business unit that is. Cadillac also announced they were moving sales … Continue reading

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Lessons Learned … or Not

In the April 6 2009 issue of Ad Age, Al Ries wrote an interesting article on the cost of damaging your brand for short term gain during a recession. His position, with which I agree is stated in the first sentence … Continue reading

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