Tag Archives: buyer assurance plans

Following up on obstacles to making sales

In January we blogged about Hyundai America’s buyer assurance plan. We noted in that post that we loved the idea and that time would tell if it worked. On February 17th, we notedthat JetBlue had picked up on the idea. … Continue reading

Posted in Automobile Industry, Down economy, first mover advantage, sales | Tagged , , , , , | Leave a comment