Tag Archives: brands

Ingredient Branding

I am a fan of ingredient brands and ingredient branding done well. Dolby is my favorite example of a great ingredient brand. Intel Inside being my best example of expensive ingredient branding without an effective ingredient brand. I recently ate … Continue reading

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We don’t need no stinking brand equity!

Safariland, a major player in the law enforcement market, and a maker of holsters and soft (concealable) body armor, recently bought a host of companies and associated brands that were owned by BAE Systems (formally British Aerospace).  These purchased brands … Continue reading

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Personal branding and the limitations of a brand

I walked the sea wall at Stanley Park in Vancouver, BC yesterday. One of the most famous urban parks in North America. Very different from Central Park in NY or Forest Park in St. Louis. I learned that Stanly Park … Continue reading

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Brand basics? Maybe not

At the recent ANA Branding conference, Steve Bratspies from Wal-Mart spoke on partnerships. AdAge has a short video clip from his Q&A. He made some excellent comments and part of me wonders why he had to make them. He commented … Continue reading

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Insights from Al Ries

In the January 5, 2009 issue of Ad Age, Al Ries published an insightful article entitled “The Difference Between Building a Business and Building a Brand.” We agree with virtually all of Al’s points in his article (as we usually do). The … Continue reading

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Destroying brand value … and the company

Rich Karlgaard, Publisher of Forbes, had an interesting commentary in the December 22, 2008 issue (reprinted from his blog). He opined that Detroit’s US automakers had made a fatal brand positioning mistake many years ago (and I say one of … Continue reading

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