Tag Archives: brand preference

The Brand Experience Myth

Many brands continue to lose relevance, value and profitability. Much is written about how “marketing” needs to fix this. Talk abounds about consumer experience, purpose driven brands, etc. It’s all misdirected. I will accept that consumer experience and connection with … Continue reading

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Brand preference … in stark reality

I was struck yesterday on the brand preference of Starbucks. I know there is one on every corner (except in New England where it is Dunkin Donuts on every corner). However, I was wandering around Whistler Village yesterday afternoon. It … Continue reading

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