Tag Archives: brand mistakes

A Point In Every Direction Is The Same As No Point At All

The headline for this post is the famous line from the Pointless Man in Harry Nilsson‘s classic made-for-TV movie, The Point, circa 1972. Many brands forget this warning in their attempt to stand for everything they can imagine some customer … Continue reading

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A major travel brand’s good and bad…

I’m staying at Caesar’s Palace in Las Vegas for the first time. Interesting dichotomy. I’m in one of their “classic rooms.” Read: original, not upgraded to the modern era. Sometimes a brand has to realize that their offering, even at … Continue reading

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