Tag Archives: Brand extension

Brand Extension Rejected

Yum Brands is testing a concept called Super Chix in Texas. The short version is that it’s a premium chicken sandwich, fast food store. It also borrows from In-N-Out by having a very limited menu, but it’s chicken not hamburgers. … Continue reading

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What are they thinking with this brand extension?

I assume many of you are familiar with Cintas. They are synonymous¬†with uniforms and have spent many years and lots of money creating that position in customers’ minds. Apparently somebody made a strategic decision to have the company enter the … Continue reading

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