Tag Archives: big box

Are Big Box Suppliers Destroying Their Brand Equuity?

I’m not the branding guy at CMG, which may account for my puzzlement.  Nonetheless: I had a conservation the other day the gist of which was that major manufacturers (DeWalt, John Deere, etc.) are 1) selling different models to Home … Continue reading

Posted in brand, customer satisfaction, retail | Tagged , , | 1 Comment