Tag Archives: Beth Comstock

Suddenly Chief Marketing Officer is Not the Right Title

A recent article in Advertising Age, “Don’t Call Me CMO: Top Marketers Say Job Has Evolved Beyond Title” reflects the sad state of the profession. The topic of the job title came up at a recent ANA conference. Comments included … Continue reading

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What happened at GE? And could it happen to you?

In the 1952 GE annual report, GE defined marketing as an omnibus concept and stated¬† “The marketing department will establish¬†for the engineer, the designer, and the manufacturing man what the consumer wants in a given product, what price he is … Continue reading

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