Tag Archives: Beer

Make More Money By Selling What They Are Buying

Last week I posted about the difference between focusing on what you sell and what the customer is buying using the Stradivarius violin as an example. A new/old example came up again this week: Corona Beer. Bloomberg News, in an … Continue reading

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Don’t forget indirect competitors

We all learn in Marketing 101 that competition can be direct or indirect. Most companies focus almost exclusively on direct competitors until they have to wake up to their indirect competitors … usually late. The beer industry is there now. … Continue reading

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