Tag Archives: Automobile Industry

Somebody’s doing something right

Amid the doom and gloom in the auto sector, here comes Audi with record sales for the 13th year in a row.  While Audi is a niche player in the industry (sales above 1M units for the first time), it … Continue reading

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Retail sales this holiday season … what’s the real story

While I have no doubt that this holiday season’s retail sales will not have been great, I will look forward to hearing the actual numbers. And I suggest you look at them in detail. Since the report will come out … Continue reading

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Destroying brand value … and the company

Rich Karlgaard, Publisher of Forbes, had an interesting commentary in the December 22, 2008 issue (reprinted from his blog). He opined that Detroit’s US automakers had made a fatal brand positioning mistake many years ago (and I say one of … Continue reading

Posted in Automobile Industry, brand, Marketing | Tagged , , , , , , , , , | 1 Comment

It’s not about the people, it’s about the process

As we teach in our Lean Marketing Workshops, lack of results is usually a failure of process not people. Deming reported that fact many years ago. We have been reading Hard Facts, Dangerous Half-Truths, & Total Nonsense and found the … Continue reading

Posted in Automobile Industry, process management, Uncategorized | Tagged , , | 4 Comments