Tag Archives: auto insurance pricing

When in doubt, increase your advertising

Back in February I posted about the auto insurance industry and their focus on price. Apparently the “waste” I discussed in that article has been transferred to the advertising industry. Over $4B/year is spent on advertising by this industry. And this is over … Continue reading

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Clearly it’s a commodity

The ads run by many of the various auto insurers fascinate me. Companies such as Progressive, Geico and 21st Century Insurance, just to name three, focus on a common theme. In most of their ads they tell us that x million people switched to … Continue reading

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