Tag Archives: Amazon.com

Is Brick & Mortar Really Dying, or Just the Current Merchants?

I have posted many time about the self-inflicted “death” of brick and mortar stores. A quick review of the Retail category will show you many. Others have written that the demise is inevitable. I have disagreed and further stated that … Continue reading

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Is There Really Anything Wrong With Amazon’s Culture?

Following a widely read article in the New York Times purporting to show the true culture at Amazon.com, much has been written about how they need to change fromĀ their hard-driving, data driven culture. Poppy cock. Amazon, like many successful companies … Continue reading

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Brick and Mortar Tear Down

This post is longer than my average, so bear with me. The media monitors the rise and fall of retail especially during the holiday season as a huge part of total retail sales occur at this time of year. As … Continue reading

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What a difference a decade makes

In its early days, I remember never being able to contact anyone live at amazon.com. Like almost all dotcoms of the day (and too many still today), you could only contact them via email or similar and wait for a … Continue reading

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Brand extensions

I generally agree with Al Ries. His insights into positioning have been remarkable over the years. He is a fanatic about NOT allowing brand or line extensions. His positionĀ is they usually (always) result in poorer performance than if you created … Continue reading

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Find a need and fill it

That is the ubiquitous advice given to business people and marketers alike since the beginning of … well, marketing. Amazon.com appears to believe they have found a potential need, and have patented a way to fill it. On November 6 … Continue reading

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Nero fiddled while Rome burned

While that story may not be precisely true, the metaphor remains relevant. Back in 2002 we wrote a paper entitled: “Is Your Business Model Right For Tomorrow’s Market?” As the title suggests, this paper asked a critical question, which many … Continue reading

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