Tag Archives: airline pricing strategies

To bundle or unbundle: that is the question

Spirit Airlines announced yesterday they are going to charge for carry-on bags. Horrors, is nothing sacred? At first glance this approach might seem harsh. Or mercenary, or stupid. On further observation, maybe not. The goal of most air travelers is … Continue reading

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Similar pricing strategies disguised

Northwest Airlines implemented a premium pricing strategy for Coach seats by charging a fee (up to $25) for the more preferred Coach seats except for their most frequent flyers who get them for free. When first implemented, this fee was … Continue reading

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