Tag Archives: Advertising

Super Bowl 2013 Emotional Connection Ads

Very few companies can or should afford to use advertising to cement an emotional connection. Coke probably should and doesn’t really. However three Super Bowl 2013 ads seem to have that focus: 1. The Budweiser Clydesdales: This is a classic … Continue reading

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The power of social media

There is no question that social media of various flavors can be a useful tool for marketers. But it for sure makes lots of money for the social media platforms. The more users of Facebook, YouTube, et al, the more … Continue reading

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It’s always been about results

According to a recent article, Meredith Guarantees Top Advertisers Sales Gains, the print media (or at least some of it) may finally get that is has always been about results. For many decades, print media has been able to offer … Continue reading

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Measurable TV

Mass advertising has suffered to some degree over the last few years as marketing communications executives have opted for output-based advertising mediums to at least seem to be measuring something. Thus the rise of the web as an advertising medium. Well TV … Continue reading

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When in doubt, increase your advertising

Back in February I posted about the auto insurance industry and their focus on price. Apparently the “waste” I discussed in that article has been transferred to the advertising industry. Over $4B/year is spent on advertising by this industry. And this is over … Continue reading

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Confusing activity with results…

Or output with outcomes are both classic mistakes we see many marketers (and others) make. We have spoken about this mistake in several presentations over the years, most notably when talking about marketing communications activities. As such, we are always … Continue reading

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Where to begin?

I just read a shocking article in Advertising Age. The shock was not the content of the article, it was that the article needed to be published … which it did. Unfortunately too many allegedly professional marketers are really professional communicators … Continue reading

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