Tag Archives: Advertising copy

Now This Is A Great Ad

This is a great ad for at least the following reasons: Focused headline. They are obsessed, so if as a golfer you are too, you can relate. Uniqueness claim: “Nobody makes golf clubs the way we do. Period.” With the … Continue reading

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Headlines matter

I was reminded again today why headlines are so important in selling products and services. Your copy may be great, but your headline is what attracts attention. In today’s issue of USA Today, the headline reads: “Hurricane season may make … Continue reading

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