Tag Archives: Advertising and Marketing

Text messages as a direct marketing technique

In a conversation today with a direct marketing expert I learned about the “latest” direct marketing technique and got a tip as well. He told the audience they should be┬ásure to build a list of cell phone #s, and not … Continue reading

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Confusing activity with results…

Or output with outcomes are both classic mistakes we see many marketers (and others) make. We have spoken about this mistake in several presentations over the years, most notably when talking about marketing communications activities. As such, we are always … Continue reading

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