Tag Archives: Ad Age

Lessons Learned … or Not

In the April 6 2009 issue of Ad Age, Al┬áRies wrote an interesting article on the cost of damaging your brand for short term gain during a recession. His position, with which I agree is stated in the first sentence … Continue reading

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Brand basics? Maybe not

At the recent ANA Branding conference, Steve Bratspies from Wal-Mart spoke on partnerships. AdAge has a short video clip from his Q&A. He made some excellent comments and part of me wonders why he had to make them. He commented … Continue reading

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