Category Archives: Web-based Marketing

Since ink is free they just won’t go away

I posted twice last year about QR codes. My point was and is that they are fascinating to marketers, and another tactic they can use to raise the flag. But to what end? In yet another article which makes my point … Continue reading

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QR Codes for better or worse

Back in June I wrote about QR codes and asked if they would die because of how they are being used. A recent article, “No, QR Codes Aren’t Dead. They’re Just Used Badly” discussed the same issue. The author notes that … Continue reading

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Excellent use of YouTube

Many people think of YouTube as a source for viral videos. But when a video by grandparents they did not even know they were creating while trying to set up a webcam, can get 8 million hits, viral may be in … Continue reading

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Social media is a tactic not a strategy

What’s your social media strategy is the wrong question. The right question is whether and how to use social media tactics to help you grow. Companies grow from: Creating new customers Increasing share of customer or share of wallet Retaining more … Continue reading

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If you build it, will they come? Even if it’s easy to get there?

QR codes are the latest “it” marketing tactic. While similar to the Cue Cat technology of the ’90s that used bar codes, QR codes rely on smart cell phones to take you the website of interest. The question is, “of … Continue reading

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Stop guessing

As more marketing moves to the Internet, the skills and tools of the direct marketer become more relevant, even if you are not selling directly. Direct marketers have always relied on testing and measurement to improve. If you didn’t, you … Continue reading

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