Category Archives: Super Bowl Ads

Are you measuring what you can … or what you should?

As marketers continue to be pushed for accountability, many continue to measure something … anything … to try to prove value. You might think that measuring something is better than measuring nothing. Not true. If you take action from the … Continue reading

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Worst 2011 SuperBowl Ad

When I saw the ad my first thought was “what were they thinking?” You often wonder how such things can get approved. While I am familiar with Groupon, I have never used their service. Their Super Bowl ad has been … Continue reading

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Super Bowl 2011 2nd Quarter Ad Review

The second quarter was not memorable for ads with a couple of exceptions. My favorite was the Motorola Xoom ad that smacked Apple in its 1984 face. And that makes no difference until we see how the product does. Dumb … Continue reading

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2011 Super Bowl Ads: the good, the bad and the ugly 1Q

Today, I’ll offer my viewpoint on the Super Bowl ads that aired in the first quarter of the game. I felt the best ad of the quarter was the Kia Optima ad. It delivered on message and it used Super … Continue reading

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2011 Super Bowl Ad Commentary #1

Not sure how many of these posts there will be, but a caveat on all of them. I view the ads as a consumer, not an ad critic. I believe the ad should have a point that is of interest to the consumer. I … Continue reading

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The Super Bowl MVP was process management

While Aaron Rodgers was the Super Bowl MVP on paper, we submit that, once again this year, the  team with the best process management won the Super Bowl. The Green Bay Packers were the least person-dependent team in the league … … Continue reading

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PR and buzz still beats advertising

Probably without question the most controversial ad of this year’s Super Bowl was the Focus on the Family sponsored ad featuring Tim Tebow’s mom. The ad got lots of press prior to its airing due to the allegedly controversial nature … Continue reading

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