Category Archives: Spending time with customers

Disconnected

Is Benetton irrelevant? Wasn’t that long ago they were making headlines with their controversial ads and trend setting clothing. Today their once target market now says they are really for “an older generation.” But that older generation doesn’t seem to … Continue reading

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More evidence

Those who have heard me speak know I am a strong proponent of CEOs getting out of the office and spending time with customers. This can assure the CEO remembers how to think like a customer, rather than hoping the … Continue reading

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