Category Archives: Marketing

A Little Less Talk And A Lot More Action … Please

Lyrics from a Country-Western song resonated with me as I was reviewing some old magazine articles from my archives. The content was about the idea that the tipping point construct was not valid and that the idea of Connectors and … Continue reading

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Will The Return Of The Edsel Be Next?

For reasons that are beyond me, Pepsi has announced the return of their 1990s soft drink failure, Crystal Pepsi. For those of you who don’t remember, or never heard, Crystal Pepsi was a “clear cola.” As predicted by my friend … Continue reading

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What Makes A Good CMO or Marketing Leader?

My friend Laura Patterson conducts an annual Marketing Performance Management benchmark study. The current study represented their 15th annual study. After each study, Laura usually writes summary articles for publication on some of the interesting things they found. A recent … Continue reading

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How To Grow Revenue: WOOD Radio Interview

I was interviewed on WOOD Radio in Michigan about using Marketing to grow revenue. It’s about a 35 minute interview as the commercials were removed. Apologies for the slurred “s” words due to the connection. Given it a listen. Mitch

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How To Effectively Organize Your Research Activities

Most organizations collect information about their environment in a multitude of places, and usually they are not coordinated. Further, often these research efforts are incomplete. Yet it is obvious that without information about your business environment, you can make no … Continue reading

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How Much Is Marketing Really Worth To Your Company?

Well, there’s an often asked question. How do you answer it? We’ve seen and heard CMOs, VPs of Marketing, etc. scramble to create an answer to this question. Articles are written regularly on the importance of quantifying Marketing ROI and … Continue reading

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How Do You Decide What To Do?

Much has changed since 2005 in terms of how marketers are expected to make decisions. We’ve gone from a gut feel and intuition driven process (mostly) to what is supposed to be a data-driven, fact-based decision process today. Marketers are … Continue reading

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