Category Archives: Down economy

11 Secrets to Marketing in a Down Economy (Part 10)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have been sharing them in this blog over the past several weeks, but if you want them all at once you can download the paper … Continue reading

Posted in Down economy | Tagged , | Leave a comment

Kicking butt in the downturn

W.W. Grainger Inc. last Wednesday reported an 18% drop in second-quarter profit but said it was able to carve out market-share gains even as the economy is showing no signs of a rebound. Apple® announced financial results for its fiscal 2009 third … Continue reading

Posted in Down economy | Tagged , , , , , | Leave a comment

11 Secrets to Marketing in a Down Economy (Part 9)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have been sharing them in this blog over the past several weeks, but if you want them all at once you can download the paper … Continue reading

Posted in Down economy, recession | Tagged | Leave a comment

Investing for the recovery

“The winners in downturns are the companies that find ways to innovate in spite of everything.” This quote comes from Brian Walker, CEO of Herman Miller. Many companies believe this is true because they consider R&D an investment. Unfortunately, since … Continue reading

Posted in Down economy, Innovation, Marketing | Tagged , , , | 2 Comments

11 Secrets to Marketing in a Down Economy (Part 8)

# 8 is to spend time with your customers. Those who have heard me speak, or read other things I have written, know I strongly believe that spending time with your customers (not trying to sell them but rather to … Continue reading

Posted in customer loyalty, Down economy, Marketing | Tagged | Leave a comment

New customers from the downturn

One of the things which happens in any downturn is that people try lower priced goods and services. They may try private label over brand, or they may shop in stores they normally have not shopped in to try to … Continue reading

Posted in Down economy, Pricing | Tagged , , , , , , , , , , , | 1 Comment

11 Secrets to Marketing in a Down Economy (Part 7)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can … Continue reading

Posted in Down economy | Tagged , , , , | Leave a comment