Category Archives: competitive advantage

Why You Need To Be #1 or #2

GE has a mantra that they intend to be #1 or #2 in any market they serve, and if they can’t they will exit the market. In my first book on Marketing, It’s Not Rocket Science: Using Marketing to Build … Continue reading

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Misguided Competitive Advantage

Much is written on competitive advantage. The amazon.com website brings up 1000s of search results in the books section alone. My second book, The Secret To Selling More, discusses it, and my third book (along with Ralph Mroz), Value Acceleration, … Continue reading

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Sense And Respond; Or Wonder What Happened

I was looking back through some files and found an article from the July/August 2011 issue of The Harvard Business Review: “Adaptability: The New Competitive Advantage.” I’m sure I kept it because its basic premise: the need for flexible, adaptable, … Continue reading

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Simple Solutions To Complex Problems

As regular readers know, I criticize the airlines a lot, and for good reason. And occasionally they do something really good, and I have to give them kudos. This one is from Southwest Airlines, and it was simple and cool. … Continue reading

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New Baggage Policy is Amazing

Tuesday on my Delta Airlines flight from Atlanta to La Guardia I had a novel and amazing experience. I’m still not sure what’s going on, and when I queried the gate agent she simply said it was something they were “trying … Continue reading

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Does It Matter If The Playing Field Is Level?

This ad triggered a memory of something I had seen in Fast Company back in 1998. We even wrote a brief article about the concept of the level playing field in our company newsletter back then. In the February/March 1998 … Continue reading

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How Do You Eat An Elephant?

Most people know the answer to that age-old question is “one slice/piece/bite at a time.” How do you attack an intrenched, big competitor? Same way. In the 1960s Crest became the defacto cavity fighting toothpaste due to their unique acquisition … Continue reading

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