Category Archives: communication

A relatively easy way to gain some customer loyalty

I wrote a couple times (first here) about the wonderful pit bull we adopted in the aftermath of Hurricane Katrina.  He got from Louisiana to Massachusetts in an air conditioned trailer that New Balance provided to transport 40 dogs.  As … Continue reading

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Earmarks, Art Centers, and Employee Loyalty

The big subject this week in Washington is earmarks: to ban them or not.  The proponents of continuing them, IMO, don’t “get” their real significance.  To wit: taxpayers can legitimately ask “how dare you cut essential programs while there’s so … Continue reading

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Pay attention this won’t last long

The AP ran a story last week on the rise of the 15 second TV commercial. AC Nielsen notes the 15 second spot is now 34% of all national ads. What’s driving this trend? Probably the same one that drove … Continue reading

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Let’s get emotional

Al Ries had a great article in yesterday’s Advertising Age magazine about emotion and slogans. Pundits have suggested for some time now that brands need to make an emotional connection with the user. Many companies have created a social networking strategy … Continue reading

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If you tweet does it matter?

The debate about the value of businesses using Twitter continues. Opinions abound. Facts are in short supply. Queries from freelance writers looking for people who have “made money” from Twitter appear almost daily. I’m sure some people have. That’s not … Continue reading

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Industry experts are boring?

My friend and fellow professional speaker, Scott McKain, sent me an email that included the following interesting commentary: ” Just home from a major meeting…I asked the meeting professional to name the speakers they booked for the past couple of years, and she … Continue reading

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Death by PowerPoint

This PowerPoint slide made the front page of the New York Times today. Upon seeing the slide at a briefing, General McChrystal is alleged to have said, “When we understand that slide, we’ll have won the war.” I don’t believe … Continue reading

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Distinction vs. Differentiation

I had an interesting discussion last week with an audience member who felt that differentiation was not what customers wanted to buy. We were discussing one of my favorite subjects, which is Marketing’s core responsibility for identifying what we call … Continue reading

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