Category Archives: Automobile Industry

Getting It Right in Long Form

Commercials need to be entertaining with a solid message to work well. Too many focus on entertainment, go viral and produce nothing for the bottom line. Then there is an example like this from Audi: http://io9.com/old-spock-battles-new-spock-in-the-greatest-car-commerc-493836696 Mitch

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Lucy, you got some ‘splainin’ to do…

An article last week in the NY Times noted that “electric cars [are] sparking little buyer interest.” The article noted that most consumers are misinformed about electric cars in two ways that are negatively impacting sales: Consumers are unaware that … Continue reading

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Who’s this one for?

I an a fan of Hyundai‘s innovative marketing and have posted before about their consumer-focused ideas. Their breakthrough program that if you got laid off you could return your car with no further obligation lead to a 28% increase in sales when most … Continue reading

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Following up

We continue to be impressed with Hyundai and their innovations in products and marketing. In a post a couple of years ago (you remember when the world was coming to an end), we talked about Hyundai’s innovative programs to help people … Continue reading

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Never seen this before

I ran into what appears to be a stunningly good idea over the New Year’s weekend. Rocklin Mercedes-Benz has a bistro restaurant on-site at their dealership. This is a high-end bistro restaurant that attracts its own customers, not just an “amenity” for … Continue reading

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Possibly the greatest long-format ad ever

Long format ads are generally longer than one-minute and often associated with direct-order television. However, there can be many other uses of long-format ads, especially in today’s Internet society. My friends Abe Walking Bear Sanchez and John Younker recently shared … Continue reading

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If you get the product right, “marketing” is a lot easier

It’s no secret that Buick car sales and the Buick brand have been on a downward slide for over two decades. This performance notwithstanding, Buick was selected as one of the surviving brands in the GM portfolio. In a post … Continue reading

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