And More Brick and Mortar Suicide

It never ceases to amaze me how brick and mortar retailers find more ways to do themselves in while blaming e-tailers for their plight. Today’s example is Big 5 Sporting Goods. To be fair I rarely shop there, but have a few times over the years.

A few days ago we saw an ad for air mattresses and sleeping bags; two things we needed. Rather than buy them online from amazon, we decided to go to the local Big 5 to buy them there. Waste of time … unfortunately.

It was difficult if not impossible to figure out in the store what was actually on-sale and what features the various products offered. The signs on the sleeping bags suggested their “regular price” suggesting, at least to us, there was some other price available, but that was difficult to actually figure out.

After spending about 10 minutes trying to decide what to buy, we went to get help. At our Big 5 the only employees available to help you are the two cashiers. Thus you have to wait until they have cleared everyone in line before they can help. The cashier was friendly and modestly knowledgeable, but really left us more confused.

We decided to go home and buy them on amazon. Easy, probably about the same price, and, no hassle with lots of info. Too bad they lost the sale … to amazon. Not really, they lost the sale to lack of service. But at least their advertising got us into the store.

Mitch

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