I’m excited to announce my new e-book on pricing. In a series of 22 short chapters I show you how others have successfully used effective strategies to sell at higher prices. Studies by Harvard and McKinsey prove that the most effective way to increase profits is not by cutting costs, but rather by raising prices.
Many of us are reluctant to do that; usually because we believe that raising prices will cost us lost sales that may be more than the increase in prices generate. The examples in this book can help you see differently what you can do to increase your bottom line.
And, it’s only $4.99 in the Amazon Kindle store.