Granted the primary source in the Ad Age article is SAP a large provider of data analysis tools, that does not make their assertion untrue. While we aren’t big fans of their solutions, especially for mid-market companies, there are lots of useful and cost-effective tools on the market now.
If you entered a career in marketing to avoid math, well it isn’t going to work anymore. However, the good news is the math geeks can help you and the economics make sense today. Read our papers to learn more.