How Is This Sign Helpful To Business?

storesignI was visiting an ice cream store in Minneapolis (that’s one of my pastimes) and I walked by a store with this sign out front.

Upon a quick look (the first pass), I assumed it was a junk store and continued on. When I looked in the window while walking back to my car, it did not look like a junk store. I then read the rest of the sign.

I have no idea how this sign helps business. Your thoughts?

Mitch

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