Now This Is A Great Ad

pxgThis is a great ad for at least the following reasons:

  1. Focused headline. They are obsessed, so if as a golfer you are too, you can relate.
  2. Uniqueness claim: “Nobody makes golf clubs the way we do. Period.” With the obvious assumption, theirs are better.
  3. Copy that is exactly what most golfers want.
  4. No apology for the price by using a clever “warning label.”

Right to the point, eye-catching and no-nonsense. If they are for you, you will have to try them out.

Mitch

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