- Focused headline. They are obsessed, so if as a golfer you are too, you can relate.
- Uniqueness claim: “Nobody makes golf clubs the way we do. Period.” With the obvious assumption, theirs are better.
- Copy that is exactly what most golfers want.
- No apology for the price by using a clever “warning label.”
Right to the point, eye-catching and no-nonsense. If they are for you, you will have to try them out.