Brick And Mortar Innovation

OSHI’ve written several posts on brick and mortar suicide (just do a search of the site to find them using that term), and to be fair, when I see something one of them is doing well I like to also note it.

The picture was captured at Orchard Supply Hardware. This innovative retailer, recently purchased by Lowes, is fighting back against online retailers in some clever ways, if you check out the sign.

They will set it up for you if you like. Don’t require you to come to the store and get it if you don’t want to (a slap at Target.com). Note inside not curbside delivery (a slap at many e-tailers who use 3rd party delivery services); and of course the great headline Hassle Free.

Good for you OSH.

Mitch

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