Just Because It’s Easy, Doesn’t Mean You Can’t Make A Big Deal About It

chipotlelogoThe ongoing anxiety over GMO foods is a marketing opportunity for many companies. Chipotle recently announced, with great fanfare, the end of GMOs at their restaurants. I ate at a Chipotle for the first time in a while on the day they announced it was “game over” for GMOs. In looking at their menu I was trying to figure out exactly what GMOs they had removed.

Far and away the majority of GMO crops in the US are corn and soy beans. Chipotle did not offer corn tortillas at the store I was in, and soy beans were nowhere to be found.

Chipotle states they removed GMOs because they want to make their products better and GMOs don’t do that. (They were quite circumspect in not maligning them either). If you visit their website page dedicated to discussing GMOs, and you scroll a LONG way down, you will finally find that they have removed GMO corn from their flour tortillas and GMO soy from the same items plus their cooking oils. Congrats to them, but it was likely not that hard to make the change given the minor usage they are making.

They do note that their beef is likely from cattle that may be fed GMO feed, but they are “working hard on this challenge, and have made substantial progress: for example, the 100% grass-fed beef served in many Chipotle restaurants was not fed GMO grain—or any grain, for that matter.” Again commendations.

And as I noted in the headline, just because the effort is not that great, which in this case I suspect the decision to do it was more complicated than the execution, doesn’t mean you can’t bang the drum loudly, as they did.

Mitch

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