Be Different And Be Clear About It

nydjeansSaw this store in Vaughn Mills, Ontario, Canada. Pretty clear what their value proposition/differentiation is. Or as we like to say: What you can buy from them you can’t buy from anyone else.

And by the way the acronym NYDJ stands for Not Your Daughter’s Jeans. Right to the point.

Be clear, be different, and you can win.

Mitch

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