What Is The Customer Really Using Social Media To Accomplish?

My colleague Mark Sprague found interesting research from IBM demonstrating the disconnect between what companies wish their customers/consumers were using social media for and what they are actually using it for.

Perhaps if we gain a better understanding of customer/consumer behavior, we can focus our marketing activities to achieve our marketing objectives. Or is that too obvious.

(click on the image to enlarge it)



This entry was posted in Web-based Marketing and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s