One More on Direct Mail

directmail1A couple of weeks ago I posted about a clever direct mail piece. As I noted, I’m a fan of direct mail and direct marketing. This post relates to the direct mail item shown. Again a very clever mailing designed to look like a holiday card. This would likely have been opened had the recipient not been deceased.

Reminding us all, yet again that a good list is still the most important part of a direct marketing campaign.

Happy New Year.

Mitch

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