As the volume of mail sent via the USPS diminishes, the opportunity to productively use direct mail (snail mail) effectively increases because the amount of clutter goes down. As an advocate of direct marketing methods for more than 20 years, I am on the watch for new ideas.
Getting your mail opened is always a top challenge. Over the years various techniques have been found to be effective. The one pictured above is new to me and seems pretty clever. It was designed for an offer for TV Guide and on inspection one finds that if one does not renew, one will have to pay a higher rate at the newsstand for one’s copies.
A truth about direct mail is that if something works, it will be used again. And if it doesn’t it won’t. I will keep my eyes open to see if others use this technique to get their mail opened.