Getting In Touch With Customers? … Or An Excuse

cadillacemblemCadillac recently announced they were being split off from GM as a separate business unit. Good for them. As long as they don’t follow Saturn’s fate; as a separate business unit that is. Cadillac also announced they were moving sales and marketing to New York City, SoHo to be exact; to be closer to their target customer. Guess they finally figured out that Detroit is not really the heart of their target market.

I commend Cadillac for their focus on getting closer to the customer. However, why SoHo? Ostensibly because the SoHo resident is more in line with their target customer. Or perhaps that’s just where the VP wants to work? Really … SoHo? How many people who live in NY City drive a car regularly? In my experience, not many, and especially not many in the Cadillac income bracket.

If you want to get closer to the Cadillac target customer, an office on the Westside of Los Angeles, where everyone drives a BMW or a Mercedes, would seem to have been a better choice. But then, I ‘m not the VP who gets to choose.

What do you think?

Mitch

 

 

Advertisements
This entry was posted in Automobile Industry, Spending time with customers and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s