What’s Going Wrong Here?

justiceisblindBack in September of last year I posted about Quinn Emanuel and their willingness to help their prospective customers understand the value of working with the firm with what I thought was a great headline. Back then their claim was 90%.

Recently the headline has changed to a win rate of 88.4%. Are they hiring “B” players now? Are they losing a lot more cases now? Doesn’t look good, though I may be the only one who noticed the drop. (I am also of the belief that when they started running this campaign, it was closer to a 95% win rate.)

One of the problems with “benchmarks” is they can come back to haunt you. Even though their win rate is still very impressive, it is moving in the wrong direction. One wonders why?

Mitch

 

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