How Do You Get More Press?

newspapersOver the years, as an alleged marketing expert, I get asked that question. Since it’s not really my area of focus, my short answer has always been, “be newsworthy.” Of course there’s much more to it than that.

Finally, I have the answer. My friend, and expert on how to get famous (he even teaches a college level course on the subject), Dennis Erokan, has some great insights on the topic of how to get your company or product in the media.

Mitch

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