Every time I turn around the Chief Marketing Officer title is being considered for a new title: Chief Revenue Officer, Chief Customer Officer, Chief Growth Officer. Really? If you understand the true role of Marketing in a company, Chief Marketing Officer says it all. However, now they are starting up on other Marketing positions and titles.
In this case I think my friends at the Marketing Operations Future Forum might have something to say as this so-called new position seems a perfect subset of Marketing Operations, and well within the purview of a competent Director of Marketing Operations.
But then title creation can be fun.